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Superior Glove Unveils New Corporate Logo

by Tony Geng on September 17, 2015

Comments (10)


Toronto, ON – September 17, 2015 – Superior Glove is excited to unveil its new corporate logo. The brand logo has been updated to represent the evolution of the company. With a strong legacy, Superior Glove is known as an extremely imaginative company, and proud leaders in design within the PPE industry. The updated logo and branding reflect the many advancements the company has made over the last century.


As a Canadian owned and operated family company, the maple leaf immediately calls forth the heritage behind the brand. “Social research shows the top five traits attributed to Canadians are polite, friendly, helpful, kind, and respectful. These common attributes are completely in line with our core brand values. The new logo represents both our commitment to innovative hand protection and a personable, established relationship with our customers and partners,” says Julie McFater, Marketing and Communications Manager for Superior Glove.

The glove is an integral part of the business, and as a result, of the brand image as well. The evolution of the logo below mirrors the transformation of glove design through the ages; as glove design and yarn technology evolved, so did glove aesthetics. Today’s gloves are more form-fitting, high-tech, and ergonomic: the glove image in the logo reflects that. Paired with the half maple leaf, the logo represents Superior Glove’s identity, and key brand messaging.

The brand colors reflect the brand personality, and reveal to the world what Superior Glove means and stands for. “We are innovative, evolving and committed to hand protection solutions. Our logo and corporate colors reflect that,” explains company President Tony Geng.

For more than 100 years, Superior Glove has been a symbol of quality and innovation in the hand protection industry. Many things define Superior Glove; innovation, and the willingness to adapt to changing consumer needs and demands are large parts of that.

Brand Promise
At Superior Glove, we are dedicated to creating cutting edge products and invaluable solutions for hand protection needs in every industry. We endeavor to research and develop new, creative, and effective products to serve each industry, and strive to exceed customer expectations in all that we do.

Media inquiries may be directed to:
Julie McFater
Marketing and Communications Manager
Superior Glove Works Ltd.
800-265-7617 ext. 2061

Let us know what you think in the comments below!

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Reader Comments'

Very innovative new logo….we are also an all-Canadian company and use the maple leaf a lot in our advertising…gives a very strong patriotic message. Kudos to the designer!

Reply Lexi Amatruda - September 24, 2015

    Hi Lexi,
    Thanks so much! We are happy to hear that you like our new branding! Will definitely pass on your positive feedback to the designer.

    Reply Joe Geng - September 24, 2015'

The maple leaf is ideal – speaks of Canada and all that is good about Canadian products AND looks vaguely like a glove! lever! (even without the half glove beside it)

Reply Gerald Edgar - September 30, 2015

    Thanks Gerald! We’re glad to hear you approve of our logo and all that it stands for! I’ll pass on that feedback to our Graphic Design team.

    Reply Joe Geng - October 6, 2015'


Reply AHMED NABI - October 1, 2015'

Good Morning

Congratulations on the new logo. It is an Awesome step forward for your company, clearly Canadian and clearly representative of your primary product focus.

Reply Craig Johnston - October 1, 2015

    Hi Craig! Thanks so much for your feedback! We are happy to hear that you like our new logo and everything it stands for! :)

    Reply Joe Geng - October 6, 2015'

Loving the new look!

Reply Liam Gallagher - October 9, 2015

    Thanks Liam! Much appreciated :)

    Reply Joe Geng - October 13, 2015

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